I was born in São Paulo and moved to Rio when I was 4. I don’t claim one city over the other. I love them both. But I ended up moving to the U.S.
Fate has led me to 74 different countries, for both work and pleasure, yet nearly all unforgettable.
While I was still in school, I got an internship at Rede Globo (by application, not contacts!, haha). I spent 14 incredible years with that company, which was and will always be my school and my home. I was a reporter, editor and editor-in-chief. I led Globo Esporte, or Esporte Espetacular, covering a number of national and international stories.
On day, in 2002, I decided to leave and try my hand at something new, Maria TV. And here I am, still having fun and still anxious to discover and tell stories, talk about people, places and emotions.
I created and directed more than ten series for Brazilian TV, I produced and presented Expresso da Bola for 9 years on Sporty - where I also participated in roundtable discussions and coverage around the world. I was a documentary journalist for the Brazilian soccer team for 6 years, and I had the privilege of participating in delegations with Ronaldo, Ronaldinho, Rivaldo, Cafu, Roberto Carlos, Adriano, Kaká... You get the idea.
That is where I began my passion for internet and social media content. In 2014, I was invited to be the Vice-President of Content for Orlando City SC, in American MLS. I led transmissions of the soccer club’s games, and learned a lot about the U.S. market and business environment. My team received the prize for the Best Digital Campaign of the Year. And that wasn’t in my neck of the woods, no…It was in the United States! I directed a documentary produced by the soccer club, which was selected to open the Orlando Film Festival. I was thrilled.
But my passion for Maria TV, for creating series, telling stories, traveling and seeing the world was event greater. It always was. And now I’m back and fully dedicated to the production company.
I have a daughter and two sons. I am very happy with what I do, and I want to share my happiness and passion with you.